05 Ago GCC DOOH Advertising Market Trend, Development & Future Prospects to 2027
According to MarkNtel Advisors who is a leading consulting, data analytics, and market research firm that provides an extensive range of strategic reports on diverse industry verticals. Recently released a report on GCC Digital Out-of-Home (DOOH) Advertising Market – Industry Trends and Forecast to 2027 and provides a comprehensive analysis of the current and future market conditions. The market research insights offered in this report enhance understanding of the market landscape, potential challenges, and strategies to establish a strong brand presence. With detailed market segmentation, in-depth analysis of key players, examination of consumer and supply chain trends, and exploration of new geographic markets, the insights presented in this report simplify the effective marketing of products and services.
GCC Digital Out-of-Home Advertising Market Analysis and Size
The GCC Digital Out-of-Home (DOOH) Advertising market is projected to grow at a CAGR of around 21% during the forecast period, i.e., 2022-27.
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Some of the major players operating in the GCC Digital Out-of-Home (DOOH) Advertising Market are JCDECAUX SA ELAN Media, HyperMedia FZ LLC, Emirates Neon Group, Hills Advertising L.L.C., Elevision, Dooha Media, Viola Communications, Daktronics Inc., Mubashir, Lifeonscreen, Al Arabia, Wave Media, and Others.
GCC Digital Out-of-Home (DOOH) Advertising Market Growth Driver:
The upsurge in the shift of end-users like retail, automotive, and healthcare towards Digital Out-of-Home Advertising to target a particular audience at the right location, right time, and at a large scale has immensely supported the growth of the Digital Out-of-Home Advertising Market in the GCC. The shift has been due to various reasons, such as government initiatives, decreasing attention span of the customers, penetration of digital marketing being hindered by ad blocks, etc.
Moreover, governments are adopting digital-billboard advertisements to cater to their local audiences & they are switching from traditional to digital billboards in order to convey their message more effectively. Also, the governments of different countries in the region, including the UAE, are using digital billboards to transfer information by law enforcement authorities to the citizens efficiently & at a large scale, which is further increasing the demand for out-of-home digital advertisements in the region.
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Market Segment and Geographical Analysis
By Type
- Billboards/LED Screens
- Street Furniture (ATM Kiosks, Pedestrian panels, Mall Ad Panels (in the middle of mall walkways and outside malls)
- Transit
By End User
- Retail
- Real Estate
- Financial Services
- Government
- Automotive
- Others (Education, Healthcare, etc.)
By Location
- Highways/Bridges
- Roadside Mupis
- Roadside Lamp Posts
- Gas Stations
- Malls
- Stadiums
- Public Transport Stations
- Others
By Country
- The UAE
- Saudi Arabia
- Oman
- Qatar
- Kuwait
- Bahrain
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