29 Nov US Yogurt Market is Expected to Grow at a CAGR of 5.10% by 2032
US Yogurt Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 5.10% (2024-2032)
The US yogurt market is experiencing growing demand for probiotic and functional yogurt products. Consumers are becoming aware of the health benefits of probiotics, such as improved gut health and enhanced immunity, which has led to a surge in demand for yogurts fortified with live cultures and beneficial bacteria. According to the latest report by IMARC Group, the market is projected to exhibit a growth rate (CAGR) of 5.10% during 2024-2032.
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US Yogurt Industry Trends and Drivers:
1. Shift Toward Plant-Based Yogurt Alternatives
- Increasing popularity of vegan, lactose-free, and dairy-free diets.
- Growing consumer demand for plant-based options made from almond, coconut, soy, and oat.
- Health-conscious consumers seeking dairy-free options with similar nutritional benefits as traditional yogurt.
2. Preference for Clean-Label Products
- Consumers prioritize natural ingredients and minimal additives.
- Rising demand for products free from preservatives, artificial sweeteners, and flavors.
- Manufacturers are focusing on transparency and simplicity in ingredient lists.
3. Growth in Premium and Specialty Yogurts
- Increasing demand for high-quality yogurt options, such as Greek and organic varieties.
- Consumers seek enhanced texture, flavor, and nutritional content.
- Greek yogurt is especially popular for its higher protein content and creamy texture.
4. Health and Wellness-Driven Market
- Rising consumer focus on gut health and overall wellness.
- High demand for yogurts containing probiotics for digestive and immune system benefits.
- Live cultures and beneficial microorganisms are key selling points.
5. Versatility and Convenience
- Yogurt’s appeal as both a snack and meal component.
- Seen as a convenient, nutritious, and on-the-go option.
- Its versatility makes it a popular choice for diverse consumer needs.
6. Innovation in Packaging and Flavors
- Manufacturers are introducing creative packaging to enhance appeal.
- Expanding flavor options cater to a wide range of consumer preferences.
- Innovations align with growing demand for personalized and functional food choices.
US Yogurt Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest US yogurt market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.
Product Type Insights:
- Set Yogurt
- Greek Yogurt
- Yogurt Drinks
- Frozen Yogurt
- Others
Type Insights:
- Flavored
- Non-Flavored
Packaging Insights:
- Pouches
- Plastic Bottles
- Cups
- Others
Distribution Channel Insights:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Others
Regional Insights:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
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Key highlights of the Report:
- Market Performance (2018-2023)
- Market Outlook (2024-2032)
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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